Human behaviour is extremely complicated, often without thought, sometimes mundane and regularly systematic. It can be explained by repetition and need. Other times, it is driven by complex, random and entirely unpredictable sets of decisions – an interaction of thoughts, experiences and emotions that can be a catalyst for change.
Deltapoll work with our clients to explore and explain this human dilemma, by bringing back the human element to research and placing emotion at the very centre of our approach. We access not only the mind, but the heart too. In navigating today’s often bewildering environment, both still matter.
The Deltapoll team is headed up by two of the most influential opinion researchers in Britain: