measuring both the heart and the head

Human behaviour is a product of both emotion and reason, but the former has long been under-represented in polling techniques. We have developed methods that measure the heart as well as the head. We are particularly keen to explain and predict those behaviours that are the product of experience, emotion and external influence, as well as rational thought.


using the very latest techniques

As an independent start-up, and with a senior team that has racked up over four decades of research experience, we are not tied to one methodological approach. We are free to partner with the best and most innovative minds in the business, using the very latest techniques. Our only consideration is to work with our clients to find the best technical solution for their needs – whatever that may be.


bespoke rather than standardised

The research industry has plunged headlong into standardisation, harmonisation and productisation. Deltapoll is different. It is specifically set up to take an open-minded, bespoke approach to each individual client’s needs. By choosing which way to guide you along your research journey, we can ensure that you benefit from both the lowest costs while at the same time receiving the best solutions.


Political Polling

Deltapoll brings together a team with unparalleled experience of political polling. We have worked with a huge variety of clients from the world of politics including political parties, campaigns, candidates, think tanks and media organisations. We are using the latest techniques to develop statistical models that help to explain voting characteristics and behaviour.

Social and Public Sector Research

Deltapoll works with government departments, executive agencies, regional and local government to understand attitudes, evaluate the impact of policy, and measure performance.

Brand, Message and Campaign Evaluation

To be effective, there must be an emotional connection between a brand or organisation, its message and its target. Deltapoll pre-evaluates, refines, and optimises for maximum effect, and then measures effectiveness.

Qualitative Research

From the traditional focus group to high-end deliberative and co-creative solutions (and every qualitative tool in between) we harness the exploratory power of qualitative investigation to unearth or reinforce principles, opportunities and strategies.


Data-driven strategy should always trump personal instinct. Deltapoll’s data, and our data scientists, will deconstruct the evidence-base to ensure that clients benefit from expert strategic counsel in support of key decision-making.

Omnibus & International

Every week Deltapoll reaches thousands of people - and not only here in the UK, but anywhere in the world where research is possible. Our weekly nationally representative omnibus service provides a solution for clients wishing to conduct quick-fire research at its most cost effective. From £250 per question unit.

Case Studies

Tracking change over time:

In 2020 to 2021 Deltapoll worked with the Centre for Data Ethics and Innovation (CDEI), an independent government advisory body, to measure and track attitudes towards data use and technology. The project consisted of six online waves across Britain.

The CDEI came to us wanting to understand the extent to which the public know about, and are comfortable with, possible and actual uses of their data, particularly in relation to COVID-19.

Concern about the use of algorithms in public life was an issue we monitored from the start. To begin with, algorithmic bias was a concern to only a small minority but by the end of the sixth wave, the issue has exploded into the mainstream in the context of the exam results algorithm. More and more people felt that algorithms were an inherently problematic way of making decisions.

Despite concern about the use of algorithms, the research found broad public support for the use of data-driven technology, in principle, in the fight against COVID-19.

See the CDEI report on some of the findings here

Multi-country research:

In the run-up to the Generation Equality Forum, Deltapoll worked closely with Focus2030 and Women Deliver to survey a total of 170,160 adults, a representative sample of the populations of 17 countries across six continents, on public attitudes and perceptions of gender equality.

Deltapoll developed a questionnaire that captured public opinion on policy, programmatic, and financial investments that governments, the private sector, and civil society should make to accelerate progress towards gender equality.

The survey was conducted in July and August of 2020 and collected information on the gendered impact of the COVID-19 pandemic and how COVID-19 has affected gender equality. The results showed the way in which the pandemic has further reinforced existing inequalities between women and men.

Different priorities for progressing gender equality within countries were tested, in line with the themes of the Generation Equality Forum. Results showed that there is now a global consensus on gender equality, with all countries rating ending violence against women as an important priority for citizens.

See here for the full Focus2030 report on the findings and here for a summary published in Forbes.

Fast-turnaround nationally representative omnibus polling:

Deltapoll provides omnibus research for a full range of organisations, but our fast-turnaround polling has proved particularly successful for media clients such as the Mail on Sunday and the Daily Mirror. Deltapoll frequently carries omnibus questions on topical issues and current affairs for such media clients.

Our nationally-representative omnibus runs most weeks and is a cost-effective way to conduct quick-fire research, with results typically delivered in 48 hours.

Whether the client has a defined questionnaire or just a vague set of ideas, Deltapoll works collaboratively to develop a set of questions that provide useful information and meet research needs.

Qualitative focus groups:

The Committee on Standards in Public Life commissioned Deltapoll to run online focus groups to explore the changing role and nature of the Electoral Commission in the light of the emergence of digital campaigning.

The research provided insight into public awareness of the Electoral Commission and its role in the regulation of electoral finance. Ideas were generated for increasing awareness of the Electoral Commission, and future ways of increasing the transparency of digital campaigning on social media platforms.

Mixed methodological approach:

Deltapoll work closely with the National Education Union on a range of surveys using qualitative focus groups, quantitative polling, and regular tracking research to understand what both the public and NEU members think and feel about topical educational issues and campaigns. During the coronavirus period we have been consistently monitoring the views of teachers and support staff during a critical period when most children have been unable to physically attend school and teachers have been unable to teach using their normal methods. Our research for the NEU has helped to ensure that the teaching union stays up-to-date and relevant, offering members optimal support during a difficult period.